It's summer and your hair and lips deserve a conscious glow. At WELLCHEMCO we believe beauty begins from within and flows outward — nourishing, protecting and elevating.
Step 1: Cleanse & hydrate the foundation
Even if you’re rushing out the door, conditioning and hydrating your hair sets the scene. Use lightweight formulas, focus on scalp and ends, and follow with a rich curl cream like SO WHIPP’D if you have waves or curls. For lips: a gentle scrub or balm pre-bed keeps the surface smooth.
Step 2: Define & nourish
For curls or sleek backs, apply SO WHIPP’D on damp hair, section by section, then twist/plait or diffuse. For the ends, use THE END to lock in softness and protect from environmental stressors. On your lips, apply the HA & tripeptide Lip Oil — it’s lightweight but deeply hydrating, perfect for our dry city air or coastal breeze.
Step 3: Shine & protect
Seal in the ritual with something light that gives shine and protection: top it off with the Coffee & Honeybush or Raspberry & Rosehip Lip Oils when you want colour + nourishment. These layers will keep you looking polished from a brunch in Cape Town to an evening drive on the coast.
Reflection:
On the 21st November, women across South Africa and the world united for a national shut down, a call for our government to declare Gender Based Violence (GBV) a national disaster — WELLCHEMCO stands with Women for Change -This is not only a woman's fight, every woman deserves to be protected. 💜💜💜
With this ritual we urge you to have a moment showing yourself love and care - Let this ritual be your nod to yourself: loving your body, your beauty, your right to wellness and protection.
